Cricketers Turned Entrepreneurs: How Sports Stars Are Building Their Brands
Professional athletes, and specifically cricketers, have always been admired for their skills and achievements on the field. However, a new trend is emerging in the world of sports where these players are not only dominating the game but also making their mark as successful entrepreneurs. Many cricketers have recently ventured into the business world, leveraging their fame, influence, and financial resources to build their own brands. Let’s take a closer look at some of the cricketers turned entrepreneurs and how they are making a mark off the field.
1. Virat Kohli: The Indian cricket team captain has not only conquered the cricket world but also made a significant impact in the business arena. Kohli has launched numerous startups, including his athleisure brand Wrogn, grooming brand ONE8, and a chain of gyms called Chisel. With his massive fan following and charismatic personality, Kohli has successfully attracted customers to his business ventures. He has also collaborated with several established brands like Puma and MRF, further enhancing his entrepreneurial empire.
2. Sachin Tendulkar: Widely regarded as one of the greatest cricketers of all time, Tendulkar has taken his winning streak from the cricket pitch to the boardroom. After retirement, he established a brand called SRT Sports, which offers high-quality sporting equipment and apparel. Tendulkar’s brand has gained immense popularity among aspiring cricketers and sports enthusiasts due to its association with the legendary cricketer himself. He has also invested in ventures like True Blue, a fashion brand, and S Drive and Masters Blasters, two restaurant chains.
3. Shane Watson: The Australian cricket star has diversified his interests by venturing into multiple business sectors. Watson has invested in several startups, including Sports Geek, a sports technology company, and Geared For Golf, a golfing equipment brand. He has also used his expertise and knowledge to become a commentator and a cricket academy owner. Watson’s business ventures showcase his ability to succeed both on and off the field.
4. Mahela Jayawardene: The former Sri Lankan cricketer has ventured into the hospitality industry with his restaurant brand, Ministry of Crab. This venture, in collaboration with fellow cricketers Kumar Sangakkara and Dharshan Munidasa, has received global recognition and ranked among Asia’s 50 Best Restaurants. Jayawardene’s involvement in the food industry demonstrates his diverse interests and entrepreneurial spirit.
5. Shane Warne: Known for his exceptional skills as a cricketer, Warne has also showcased his business acumen through various entrepreneurial endeavors. He has launched his poker brand, a clothing line, and a fragrance range. Warne’s success in the business world can be attributed to his ability to leverage his brand and reputation, which has resonated with his fan base.
The rise of cricketers turned entrepreneurs signifies a shift in the mindset of athletes who are no longer content with solely being successful on the field. These players understand the power of their brand and have capitalized on their popularity to venture into the world of business. With their passion, dedication, and financial resources, these cricketers have built successful entrepreneurial empires that extend beyond the boundaries of the cricket pitch.
Additionally, cricketers turn entrepreneurs bring a unique perspective and understanding of the sports industry, which allows them to identify gaps and opportunities in the market. Their experience as athletes also translates into qualities such as discipline, teamwork, and resilience, which are essential for success in any entrepreneurial endeavor.
Moreover, the involvement of cricketers in entrepreneurship promotes a positive image of athletes and encourages young players to explore their entrepreneurial potential. These sports stars serve as role models, inspiring aspiring cricketers to dream big and think beyond just playing the game. By diversifying their interests, they are also preparing for life after retirement and ensuring a sustainable income beyond their sporting careers.
In conclusion, cricketers turned entrepreneurs have proven that excelling in sports is just the beginning of their journey towards success. With their business ventures, they are not only building their personal brands but also making a significant impact in the business world. These athletes turned entrepreneurs are breaking barriers, defying stereotypes, and showcasing their abilities to excel beyond the cricket field. As the trend continues to grow, it will be exciting to witness the rise of more cricketers successfully building their brands and leaving an indelible mark in the entrepreneurial world.